web analytics & user tracking

| tracking the usage of your site correctly

Web site owners are in general thrilled when they have a high number of traffic. There are lots of web sites on the Internet with loads of visitors, but sale does not take off and bookings are in percentage far beyond the targeted number. When we take the number of visitors and compare it to the actual number of sales or bookings and we state that they are not in balance, we can trace the cause using the user tracking service.
First check where all these users that cause single events come from and which search terms they have used to find your site.
Find out what could cause that they click away when the page has opened.
First check

• Do the keywords, the page shows up with in the search results, correspondent properly with the actual content of the page?
• Is there enough information on the page?
• Take an objective approach and take a look at your page.
  Does it satisfy the expectations users have of a professional web design?
  Remember that the first impression is very important.
• Is the the web page layout and structure clearly organized and consistent?
• Is the navigation user friendly and can pages be find easily?
• Does the web page quickly load when not surfing with a high-speed internet connection?

Reducing single events

This can be achieved by adjusting the web page by changing the keywords in the content and the title of the page to generate targeted traffic. Bear in mind "single event users" do not benefit a web site at all.They cost bandwidth, slow down the web server and there is no added value coming from them because they do not nose around, buy or link to you.
When using freely distributed "normal Hit counters" or the standard software coming with your hosting package, you will not know the relationship between the number of visitors and their behavior, you also will not know how the individual user clicked through your page and how the users click when they actually buy something.
It will be a real eye-opener to know the actual number of users and to understand if these visitors are appreciated users adding value to your web site or just a hanging around crowd, blocking your door.
Professional user tracking service allows us to monitor the web site and follow users in real time when they click through the site. This will show the true condition a web site is in and where exactly it has to be improved.
Opentracker.net service provides:

• Summary trend
  (high level info )
• Hourly trend
• Daily trend
• Monthly stats
• Forecast
• Bounce rate

• The ISP and country/city of the users origin
• The search term used to find your web site
• The referrer (Google.com, Yahoo, MSN, links on web sites added by their owners or web directories)
• The entry page
• The time spend on this page
• The page accessed next (click through path) and time spent on these pages
• The user is labeled as first time visitor or revisiting
• When revisiting you will see how many times this specific user has been on your site and you are able to drill down to see all dates and pages of prior visits and time spent reviewing them
• Exit page or exit outbound link

• Most popular pages
• Top files and directory paths
• Top referrers
• Top search terms
• Top search engines
• Top exit links (3rd party)
• Top exit pages
• Top entry pages

• Countries, regions and cities the users come from
• Their companies / organizations when on an own IP
• ISPs
• DMA-codes (US)
• Area code (phone US)
• Zip /postal codes
• Continents
• Subcontinents

• The browser and its version
• The operating system used
• Screen resolution and color settings
• Routers
• Domains

Visual Orange Co., Ltd. distributes the Opentracker service in Thailand and rolled out the
>> web analytics and user tracking web site to make it available to the Thai web masters, marketers and SEO professionals.
The proper managing of a web site is impossible when no concise information about its users, their behavior and the success or failing of campaigns is available.