| Web site review Mercedes Benz
Brand consistency on the internet
Loyal to its brand image and personality Mercedes Benz pages open
in the browser and are a delight to view for all that are looking
for examples of professional branding.
Example of superbly accomplished internet brand management
Implementing
>> a brand online persistently and consistently and radiating the
feel and brand message as one identity is a true art.
We will take a look at Mercedes Benz. German car manufacturer
Mercedes Benz that produces world class limousines and also best
branding through out all country web sites- demonstrating effective
>> brand management. We accessed randomly 4 web sites of this
prestigious firm that is well known worldwide.
This review is NOT a judgment of the graphical design, which is
however clearly laid out and effectively arranged.
All 4 screens show standards of where to place the logo, the
location of the navigation and all of the web sites use a featured
flash presentation to showcase their latest models or broadcast
their distinct sections to reach the target group effectively.
You may click on the images to view a larger screen shot and click
on the "close X" to close it.
Mercedes-benz.com
The dot com has all focus on its latest model and presents its
country list quite popular on the German home page as this is a
German automobile brand.
The distinctive brand personality can be defined as strong, convincing, self confident and sharp the
focus is shifted to original and innovative technology.
A solid brand personality that is clearly organized and structured.
|
Mercedes Benz in Spain: mercedes-benz.es
Flash presentation of the newest car models all country web sites
have the same navigation presenting the different production lines
such as vans, trucks, buses and coaches, Unimog, and a direct link
to country location making it clear that they are one company with
one name and proud to belong to one of the largest automobile
manufacturers in the world.
Quick links to searches such as dealers and used cars, tool to
compare the various models and other useful information,
demonstrates professionalism and excellence guaranteeing a
satisfying user experience.
Consistency throughout!
|
Mercedes Benz DEmercedesbenz.de
Same layout, same structure showcasing the newest models and
offering users as at all web sites also the opportunity to request
brochuresof his/her interest, hereby strengthening the brand image,
as also the brochures of Mercedes Benz come in the same look and
feel, printed on high quality paper.
|
Mercedes Benz UKmercedes-benz.co.uk
|
Branding online
